Our mission at Crisp Imaging is “to serve customers better than they have ever been served before.” Our vision is to be the premier imaging company in the world by providing for our customer’s exceptional quality and service, leading edge technology, and uncompromising value. At the core of Crisp Imaging’s philosophy is its “Customer Driven Culture” which is illustrated to the right. We believe at Crisp Imaging that we really all work for our customers. Every “touch point” whether it is a product, service, an interaction with a driver, or even your billing statement should be a positive experience and reflect exceptional customer service.
As the great Sir Richard Branson once said “Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” Our “Win Forever” philosophy illustrates what working at Crisp Imaging is all about. Grounded in Faith, Integrity, and Courage, we strive to create a culture in which our employees are motivated to do their best, and become the best version of themselves. This is accomplished through the understanding that we at Crisp Imaging are one and each decision affects other parts of the team. We are respectful and positive with one another and expect to win each and every day. Our culture is all about teamwork, which at its core is love for one another, which is seen in how we communicate with each other, trust one another, and ultimately have confidence in one another to do the right thing every time.
Crisp Imaging had humble beginnings as a single Copy Club shop in Orange, California which opened in early 2001. After 22 years, 11 moves, and 3 kids in the corporate world, Gary and his wife Julie decided they wanted to live in Southern California for the rest of their lives, raise their children, and become entrepreneurs.
The Crisps loved the idea of providing a customer-friendly alternative to Kinko’s. Their vision was to be a real family-owned business that would provide exceptional customer service throughout Orange County and Southern California.
They envisioned themselves not only able to serve the community through their company, but also in giving back as business owners, a key driver of their philanthropy that remains to this day.
A few months after Copy Club had opened its doors, customers kept asking them if they could print reprographics. They realized that they had opened a digital services business in the hotbed of Architects, Engineers and Construction companies that is Southern California. They switched gears to serve the market and create real vendor choice, deciding to de-franchise and created their own name, C2 Reprographics, named after Gary and his wife Julie.
With the reprographics industry’s shift toward less printing, more technology, and increased digital solutions, in 2014 C2 Reprographics changed its name to C2 Imaging. In the spirit of personal customer service, on the eve of their 15 year anniversary in 2017 Gary and Julie decided to change the company name to Crisp Imaging. Crisp Imaging currently has 11 West Coast locations, over 150 employees, and over 50 cars to serve its customers. Crisp Imaging’s “Customer Driven Culture” makes customer service its #1 priority at all times by understanding needs and exceeding expectations.
With over 100 years of industry experience Crisp Imaging’s leaders are highly skilled experts in our industry. We are enthusiastic and have a sense of urgency in everything we do, out-performing our competition through hard work, attention to detail and exceptional customer service. We expect to win in the marketplace by serving our customers better than they have ever been served before, building trust and confidence in everything we do, and being relentless in our passion of doing our best and becoming the best version of ourselves.
Gary Crisp, President, CEO, and Founder of Crisp Imaging
Crisp Imaging was built by focusing on superior customer service, producing products of the highest quality, creating a world-class work environment, and supporting our community. Prior to founding Crisp Imaging, Gary thrived in corporate life at Unilever and PepsiCo as a successful sales and marketing executive. Gary supports numerous charities and educational institutions throughout Southern California. Gary is a graduate of California State University Long Beach in Liberal Studies and holds a MA in Applied Psychology from the University of Santa Monica. In his spare time Gary enjoys west coast jazz, fine whiskey, premium cigars, and is an avid sports fan. His favorite day of the year is hosting 500 Marines and Veteran’s for his annual Super Bowl extravaganza at the American Legion in Newport Beach. Gary considers his greatest achievement to be his 40-year marriage to his wife Julie and their 3 children Courtney, Carter, and Caroline.
Julie Crisp, Executive Vice President, Co-Owner of Crisp Imaging
Julie is the Executive Vice President of Crisp Imaging focusing on business development, trade relations, and strategy. Prior to starting Crisp Imaging with her husband, Julie had a successful corporate sales and marketing career working for Unocal, Compaq Computer, and a variety of other technology based companies. Julie represents Crisp Imaging as an active business leader in a number of associations that support and promote the local AEC Community including BIA/OC, AIA, SDA, and CANstruction. A Southern California native, Julie was born in Inglewood and comes from a long line of USC Trojans. She graduated from USC in 1978 with BS in Business and Marketing and was a member of the Alpha Chi Omega sorority. Julie enjoys spending time with her family, cooking and entertaining, traveling to new places and is currently remodeling her family’s mid-century home back to its original splendor.
Carter Crisp, Vice President of Business Development
Carter is a Southern California native. He attended Santa Margarita High School and went on to earn his bachelor’s degree in political science from the University of Southern California. Carter started work at Crisp Imaging, as an intern, while still in college, and he began honing his passion for graphic design. His aptitude for marketing and design soon landed him a full-time position as Crisps Imaging’s Digital-Marketing Manager. As a result, the company greatly increased its online presence and digital market. Carter’s role has since expanded to encompass all marketing and strategy for Crisp Imaging. In his free time he collects avant-garde media, explores the vibrant LA music scene, and is a die-hard Tampa Bay Buccaneers fan.
Barry Malkin, Chief Operating Officer
Barry joined Crisp Imaging in 2007. He is head of operations responsible for implementation and execution of all production quality and customer satisfaction. His entrepreneurial, sales and operations background is a distinctive mix of talents used to assist the Crisp Imaging team in their customer focused execution. Barry’s career includes over 25 years of digital publishing and imaging experience. He began his career as an account executive in business forms sales then operated a commercial ﬂooring subcontracting business. Prior to joining Crisp Imaging, Barry led FedEx Kinko’s as a Southern California District Manager ranked in the top 10% nationally for combined performance of sales growth, proﬁt and customer service. Barry received his BS degree in Business and Marketing at Cal Poly Pomona and MA of Psychology at University of Santa Monica. Barry is very active in his church, enjoys hiking, and is focused on ﬁtness. He currently resides in Anaheim Hills with his wife Rhonda.
Brad Miller, Chief Financial Officer
Brad, as the CFO for Crisp Imaging, heads up the company’s accounting and financial management functions. After graduating from Ball State University in Muncie, Indiana, he began his career in the tax department of a national CPA firm where he served as a tax specialist for individuals and business organizations. Brad has also been CFO of two mid-level companies in the Southern California marketplace where he oversaw all finance operations as well as being a key member of their mergers, acquisition and right-sizing efforts. Additionally, as Vice President of an international professional consulting firm, he directed the home office operations in support of 45 separate locations. He most recently served as the Director of Taxation for a CPA firm specializing in high net worth clients. He is a CPA and a member of the AICPA and California Society of CPA’s. Brad and his wife Joanne are avid skiers and currently reside in Irvine.
Raul Cuevas, Senior Vice President Sales
A native of Orange County with 29 years of customer service and leadership experience in the print industry. Raul began his career at Consolidated Reprographics in 1992 as a part time driver. Raul was quickly promoted to customer liaison where he managed top tier client’s projects from concept to completion. In September 2005, Raul joined Crisp Imaging as a client liaison. Raul excelled in customer relations, was promoted to VP Customer Service responsible for leading the project management, liaison and estimating teams. In his current role as Senior Vice President, Raul is responsible for the overall execution and expansion of Crisp Imaging’s color products through developing partnerships with interior architecture & design firms, restaurant and retail industries. Raul loves the outdoors, and in his spare time enjoys spending time with family and traveling.
Keith Gettle, Senior Vice President of Operations
Born in Lebanon, Pennsylvania, Keith was raised with a blue collar work ethic a quality he possesses to this day. A Graduate of Temple University in Philadelphia, Keith worked in high level positions in the restaurant Industry and with California based company Escrow.com; where he quickly applied his work ethic, attention to detail and customer centric attitude to progress from Customer Service Representative to Customer Service Manager, and eventually Operations Manager, helping the online payment platform establish new offices in Northern California, as well as offices in Canada and Australia. After Joining Crisp, Keith worked in various aspects from Project Management to Operations and now as Senior Vice President, overseeing the growth and scalability of Crisp’s core reprographics business. A fan of all sports, Keith is a former ice hockey who enjoys travelling with his wife Leslie, and is an music listener who can spend hours searching for old vinyl records.
Eric Gaydon, Senior Vice President of Innovation
Eric possesses a unique mix of mechanical, technical and artistic skills. He is both highly technical as well as creative with strong knowledge of the tech industry across multiple platforms. His expertise in design and photography provides a very creative and yet analytical way of thinking. Eric’s relentless commitment to customer service is contagious and his team is infused with the same philosophy. Eric created Crisp Imaging’s color quality control strategy including development of our G7 Color Management standard. He began his career with OCB Reprographics more than 20 years ago and has been recognized by Xerox as having the “best eye for color in California” and was awarded as such. Eric currently leads Crisp Imaging’s expansion in cutting edge products and services, the FM/On-Site Services business segment and development of the company’s many technology innovations. Eric is an avid Star Wars buﬀ and looks forward to attending Comic-Con each year.